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Sustainability-first agency

We make
sustainability
impossible
to ignore. Tornamos
sustentabilidade
impossível
de ignorar.

We turn technical, heavy sustainability topics into brands, campaigns and tools that people can actually understand, care about and trust.

Start a project How we work
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Where we stand

The market rewards brands that live in the middle.

Too technical and you disappear. Too promotional and you lose trust. We sit exactly where evidence meets emotion.

The invisible extreme
Pure Technical
Reports, certifications, and data that nobody reads. Scientifically correct. Commercially invisible. Great work that never connects.
Less value
Where hand works
Evidence + Storytelling
Where environmental expertise meets human emotion. Your sustainability story, told in a way that people can understand, feel and remember.
+9.7%
premium value consumers pay for brands they trust — PwC 2024
The risky extreme
Pure Hype
Big claims with no foundation. Greenwashing territory. One investigation away from a brand crisis. Lots of noise, no trust.
High risk
Our methodology

The 3T process for sustainable creativity.

We believe sustainability communication needs its own methodology. Not adapted from traditional brand frameworks. Built specifically for the complexity of environmental topics.

01 / Translate
Translate
Complex sustainability topics become clear strategic choices.
  • Deep-dive into your environmental data
  • Identify what's credible and communicable
  • Define your strategic narrative territory
  • Build your messaging architecture
02 / Transform
Transform
Strategic choices become campaigns, projects and creative assets.
  • Brand positioning and platform
  • Campaign concept and execution
  • Content and storytelling assets
  • Film and visual identity
03 / Transmit
Transmit
Your story reaches the communities that matter most.
  • Community building strategy
  • Events and brand experiences
  • Internal training programs
  • Ongoing brand education

We believe sustainability topics deserve bolder thinking and creative strategies.

Close enough to environmental expertise to respect the limits. Connected enough to human emotion to make people care.

hand was founded from a simple observation: sustainability teams have the evidence but not the creative muscle, while creative agencies have the craft but not the environmental rigor.

What we do

Three ways
we work with you.

◎
Strategy
We decode your sustainability reality and build the narrative architecture that holds everything together.
  • Sustainability narrative & messaging frameworks
  • Brand positioning and architecture
  • Translation of policies, standards, technical content
  • Communication guardrails & channel priority map
◈
Creative Studio
We produce the creative work that brings your sustainability story to life — from brand to film.
  • Brand platform development
  • Campaign concept and production
  • Content and storytelling assets
  • Film and documentary
◷
Learning & Sharing
We transfer knowledge. Sustainability communication is a skill — your team should have it.
  • Workshop programs for teams
  • Internal sustainability communication training
  • Events and brand experiences
Let's work together

Your sustainability story deserves to be told well.

Tell us about your brand. We'll tell you how to make people care.

oi@hand.ag

Rio de Janeiro · Stockholm